beIN Asia Limited (HK) (“we” or “us”) is a provider of subscription sports programs and related content (including via apps). In order for us to effectively provide our services to customers, we collect certain personal data or personal information as defined by applicable law (“personal information“). We recognise that your privacy is very important to you and we are committed to protecting your personal information.
This policy applies to personal information we handle about our customers, including subscribers to our pay TV and online sports channels, visitors to our website, users of other services we may from time to time provide, and members of the public (“you” or “your“). It provides information about the personal information we collect and the ways in which we use that personal information.
The kinds of information we collect
The kinds of personal information we collect may include
Our website may use “cookies” (these are files that are implanted in your hard drive by some websites to store information about your web use patterns) to enhance or personalise our website services. These cookies may also be used to collect and store information about your usage of our website. We may in any case collect anonymous information that allows us to review information about the date, time and duration of visits to our website without identifying you. This information is generally automatically provided to us by your web browser.
We also have access to information that is collected by or made available on third party online media platforms, including online social media platforms. If you operate an online media account, we may collect your user name associated with that account, and any other information or content you have made public in connection with that online media service or otherwise permit the online media service to share with us. Such information or content may include personal information.
If you provide personal information to us about someone else, such as an employee, you must ensure that you have their consent to disclose their information to us. You should also ensure that you take reasonable steps such that the individual concerned is aware of the various matters dealt with in this policy. You consent to work-related personal information of your employees being used and disclosed as set out in this policy.
Use of information
The primary purpose of the collection of personal information is to maintain our database of customers, viewers of our channels and customers of our services so that we may effectively communicate with you (including by way of push notifications), provide our services to you and, if relevant, facilitate receipt of payments from you.
We may also use your personal information to send you communications and contact you (including by way of push notifications) about our services, programs, events, campaigns, functions or news updates that may be relevant or of interest to you. From time to time we may also send you communications and information about third party products and offers. We will not send you promotional and marketing communications and/or push notifications unless we have obtained your prior consent at the time you subscribe to our products and/or services. If you subsequently do not wish to be contacted for these purposes you can let us know at any time by contacting us at the details below. Every commercial electronic communication sent by us will contain a functional unsubscribe facility or otherwise allow you to easily opt out of such communications.
We will use your personal information as set out above when we are providing services to you directly or when you are viewing our channels on a platform delivered by a third party.
We may aggregate personal information of our customers for reporting and statistical purposes. This allows us to better inform ourselves of our customers’ preferences and requirements, and to enable us to monitor the effectiveness of and constantly improve our website and our services. If we disclose aggregated information to third parties it will not contain any personally identifiable information.
Disclosure of information
So that we may use your information for the purposes identified above, we may disclose it to external providers of services, for example, providers of security, marketing and technology services.
We may also outsource certain functions of our business, including customer relationship management and management of our database. We may disclose personal information to third party companies and partners with whom we have a relationship including third party platform operators who make our channels available to their subscribers. We may do this for instance to investigate or promote new products, services or offers which we think may be of interest or benefit to you. We will not disclose personal information for such purposes without first obtaining your consent.
Information that we collect, particularly information collected from third party online media platforms, may be disclosed to advertising and media agencies which undertake customer profiling and matching on our behalf to enable us to identify potential customers for marketing purposes.
We may disclose your personal information to the extent that we are required to do so by law, including in connection with any legal proceedings or anticipated legal proceedings, or in order to comply with any legal obligation, or to establish, exercise or defend our legal rights.
You may withdraw your consent to use your personal information at any time. To withdraw this consent please contact us at the details below. Please note that withdrawing your consent may mean that we are unable to provide you with certain services.
We may sell, transfer, or otherwise disclose our database of personal information to an actual or potential successor entity, purchaser, or investor in connection with a corporate merger, consolidation, sale of our assets or substantially all our assets, share sale, investment transaction or other corporate rearrangement.
Data and SDKs
If you use one of our apps and/or access one of our websites, the following provisions relating to our use and collection of data and software development kit or tools (“SDKs”) will be relevant to you.
We may work with partners who use mobile SDK to passively collect information (“SDK Information”), which generally helps us deliver personalized notifications. This data may also be used to identify you in a unique manner across other devices or browsers for the purposes of customizing ads or content. Depending on the permissions you grant to the applicable app, this information may include personal information including your e-mail address. This information may also include precise location (i.e. GPS-level data) or WiFi information, apps you have installed and enabled, and your mobile identifier (e.g., Android Advertising ID).
Who collects and operates SDK Information and where exactly will it be hosted?
SDK Information is collected by our partners and may be hosted securely outside of Hong Kong.
How is SDK Information used?
We share the SDK Information with service providers, contractors and other companies to fulfil your orders, operate our business, communicate with you and make available our services (including our website and our apps). For instance, we may share certain of the information we collect or receive with companies that help us with billing and payment, marketing, advertising and email marketing, data enhancement (e.g., to provide more relevant offers), website hosting, technology and customer support, web and marketing analytics, anti-fraud or security operations, and other operational, marketing or business support.
We likewise may share the SDK Information or data segments we create with website operators and app developers (for instance, related to push notifications they send) for their advertising, analytics, or other purposes.
We also share SDK Information to provide or help us to provide advertising and marketing services as we have described, including as follows:
We use the SDK Information to:
We will not use or share personal information with others for marketing and advertising purposes as described above without first obtaining your consent.
What are the measures in place to insure security and confidentiality of application user’s information?
We have and our partners have administrative, technical, and physical safeguards in place in our physical facilities and in our computer systems, databases, and communications networks that are designed to protect information contained within our systems from loss, misuse, or alteration. No method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee absolute security of your personal information and non-personal information.
Opting Out of Push Notifications
You can opt out of having your mobile advertising identifiers used for certain types of interest-based (also called “cross-app”) mobile behavioural advertising, by accessing the “settings” on your Apple or Android mobile device, as follows:
Please note that these platforms control how these settings work, so the above may change. Likewise, if your device uses other platforms not described above, you should check the settings for those devices.
Cross-border transfers of information
Personal information that we collect may be transferred and stored outside of Hong Kong between any of the countries in which our service providers operate. Your personal information may also be transferred to a parent entity or related entity located overseas. Some of these countries may not have the same or substantially similar privacy laws than those of your home jurisdiction. In those circumstances, we will ensure that recipients in those countries will provide you with a standard of protection that is at least comparable to the protection of your home jurisdiction. We will take all reasonable efforts to conform to the laws of your home jurisdiction on cross-border transfers of information to the extent that it is applicable and practically feasible to be carried out.
Once in our possession, we take all reasonable precautions to protect the personal information we hold about you from misuse, interference and loss and unauthorised access, modification or disclosure. We use a number of technological mechanisms to provide a secure environment. For example, we require our third party payment processers to have measures in place (including encryption technology) to protect the security of credit card details. However, no data transmission over the Internet can be guaranteed to be completely secure. We therefore cannot warrant the security of any information you provide to us over the Internet and you do so at your own risk.
Access to and correction of personal information
We aim to ensure that your personal information is accurate, complete and up to date. To assist us, please contact us via the details below if any of your details provided have changed or if you believe that the information we hold is inaccurate. You may request us to provide you with access to the personal information we hold about you at any time. We will respond to your access request as soon as possible, however, prior to disclosing any such information it will be necessary for you to satisfactorily verify your identity. There are exceptional circumstances where access to or correction of your personal information may be refused by us such as where access would be unlawful. We will advise you of such circumstances if they arise.
By email: AP-Privacy@bein.net
We will endeavour to:
This policy may be updated from time to time and we recommend that you review it regularly for changes.